Project Summary

XDS Brand, formerly known as Perigord Brand Solutions, is a comprehensive branding and creative agency affiliated with Tech Mahindra. Following Tech Mahindra's acquisition of Perigord, XDS embarked on the task of developing its unique visual identity and website to show its portfolio. The objective was to achieve a modern appearance, have scalability, and user-friendly content management system (CMS) that would enable seamless addition of future projects and solutions.

Goals

• Create new visual language for XDS Brand

• Deliver a new website with a modern and fresh look that will be used as a tool to acquire more clients and display their work.

• Simple CMS for future projects, new services and features.

The Solution

To highlight their projects effectively, we designed a minimalist website that allowed their work to take center stage. As a subsidiary of the renowned tech giant, Tech Mahindra, it was essential for them to showcase additional services, such as packaging design, production services, and creative adaptations. To accommodate their evolving business model within Tech Mahindra, we developed a new CMS that empowers them to edit or add more services as needed. XDS and Tech Mahindra were very satisfied with the final result, which continues to serve as a compelling showcase for new businesses even today.

Reflection

The project deviated from the typical product design workflow. Instead, it involved selling the idea directly to the executives at Perigord and Tech Mahindra as the ultimate design solution. Given that Perigord had recently been acquired, allocating budget for a new website was not initially planned. To address this challenge, we collaborated with the creative director of Perigord Brand Solutions to construct the initial design of the homepage, leveraging Webflow to create final designs from the outset.

By presenting the finished product, the higher management was able to fully comprehend the main concept and contribute their insights and feedback to shape the final website.