Project Summary

The Eithne & Paddy Fitzpatrick Fund, a

Problem Space

John Fitzpatrick, an esteemed Irish hotelier and owner of the Fitzpatrick hotels, approached our team with a business challenge to revamp their Fitzpatrick Fund website. He expressed concern over the outdated appearance of their existing website and highlighted the significance of their annual golf tournament in generating substantial funds.

To enhance user experience and maximize participation, Mr. Fitzpatrick requested the incorporation of a dedicated golf tournament page where individuals interested in participating could conveniently purchase tickets while supporting the fund. Our objective was to seamlessly integrate these two requirements, delivering a contemporary and functional solution to this undertaking.

Objectives

• Develop a modern website solution for the fund to showcase all their projects and demonstrate their community impact.

• Incorporate a dynamic golf tournament page that can be activated based on the tournament's progress.

• Implement an ecommerce system for purchasing golf tournament tickets, sponsorship packages, and tournament ads.

• Integrate a donation feature to facilitate contributions to the fund.

The Solution

We have successfully developed a dynamic solution for the Fitzpatrick Group, utilising a comprehensive CMS to manage all their content effectively. The implementation of tournament page packages between January and May 2023 provided the Fitzpatrick Group with enhanced control over their tournament organisation. Prior to this, fund participants relied on traditional cheque donations.

Our digital solution has significantly simplified and improved the process for participants, offering clear information about the fund, facilitating easy participation in the golf tournament, and contributing to the fund's objectives.

Reflection

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